13 Fashion Websites to Use As Inspiration in 2022 (2022)

Whether you’re looking for inspiration or a new trendy outfit to wear, there are countless amazing fashion websites to browse through for inspiration. From women’s fashion websites to men’s, there’s a whole range of ideas and tactics used to create such an iconic fashion brand. In this article, we’ll share some trendy fashion websites (along with the best fashion websites) that you can learn more from as you build a fashion store of your own.

Post Contents

  • Women’s Fashion Websites
    • Lulus
    • Fabletics
    • Ann Taylor
  • Men’s Fashion Websites
    • Jack and Jones
    • Harry Rosen
    • TopMan
  • Maternity Fashion Websites
    • PinkBlush Maternity
    • Motherhood Maternity
  • Children’s Fashion Websites
    • The Children’s Place
    • Oshkosh B’Gosh
  • Fashion Websites on Shopify
    • Suzy Shier
    • Mizzen and Main
    • Gymshark
  • In Conclusion
    • Want to Learn More?

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Women’s Fashion Websites


Fashion websites like Lulus deliver an exceptional online experience to customers. Their website is filled with playful copy, colorful and large images, and a user friendly website design experience. During seasonal events, there are collections added for women’s clothing for that event such as Holiday at Christmas.

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Their product page is always exceptional for the customer. If you try to order a size but it’s sold out, you can send your email to be notified when more returns to stock. (And I’ve received an email for a back in stock item so they really do send it). But their Fan Photos/Customer Reviews are my favorite. Seeing how other customers in different sizes or different colors look in the product can really help you envision what you’ll look like as well. And it even lists the size customers ordered to help you see what it looks like on different body types. As with other fashion websites, there’s even a complete the look section which typically includes the accessories the model is wearing but sometimes offers other suggestions to create a stunning outfit.

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Fashion websites such as Fabletics center around a personalized experience for the customer. Before you can even see the collection of products, you’re required to go through a quiz asking questions about which compression level you prefer for your apparel, high rise or mid rise preference, length of leggings, color preferences, and more.

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After filling out the personalization quiz, you’ll be shown items in your clothing size automatically. But you’ll still have the option of buying items in different sizes in case you plan on buying for a friend. When you head over to the product page, customers are able to select different models for the main picture. For example a 5’9” model wearing a large or a 5’4” model wearing a small.

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Fabletics also has a Shop the Outfit section which allows customers to buy the whole outfit set rather than just the leggings. This feature on the women’s fashion website helps the brand increase their average order value so they can generate more sales from a single customer.

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Ann Taylor

The fashion website Ann Taylor has a great customer friendly top navigation menu. It in, it includes “New Arrivals” (so customers can find the latest products), “Petites” and “Tall” so that customers with different body shapes can find the right products, and even seasonal products with its “Holiday Shop.”

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The drop-down from the top navigation goes into even more detail. This helps customers better navigate the fashion website so they can find exactly what they’re looking for. There’s also an ‘Under $50’ section for customers looking for more affordable products to buy.

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On the product pages, size charts are included in all drop-down menus. And they also include sizing for petite and tall so that every body type can find the corresponding size chart that best suits her. The page also includes reviews which also include a woman’s age so if you’re buying a gift for a person in a specific age group, it can help to know if the outfit is right for her. The review also includes body type so that you can understand which body frame the outfit would look best in.

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Men’s Fashion Websites

Jack and Jones

Jack and Jones’ fashion site puts an emphasis on discounts to generate sales. They use an exit intent pop-up to offer a discount to customers who sign up for their email list. They also include a “Solid Deals” section which includes their discounted and bundled offers to generate higher average order volume and more sales.

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On this fashion website, you’ll also find a section on “Wholesale Inquiries” this allows Jack and Jones to also benefit from B2B ecommerce rather than B2C. Thus, expanding their sales and customer base for orders online.

Harry Rosen

The fashion website Harry Rosen puts the focus on shopping online, on their homepage, with multiple “Shop Now” links. There are eight Shop Now links on their homepage alone. They all lead to various product collections.

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(Video) 100 Years of Teen Girls Fashion | Glamour

When landing on a product page, you’ll find that the copy is written to appeal to a higher end clientele as the focus is on keywords like “premium” and “skillfully made” which are keywords you don’t often find on your average online store. And with a steep $925 cost for a zip-up hoodie, it’s clear that the copy is intended for a higher end customer.

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Another notable feature about this fashion site is that it includes a blog. Their blog is focused on fashion lookbooks which include different men’s fashion styles with Harry Rosen’s menswear. This can help increase average order value by showing all the pieces that make one complete outfit.

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Fashion websites like TopMan increase their website traffic with the addition of a content-based blog. Multiple times per week, they publish new content to attract traffic to their website from search and social. This likely helps boost their domain authority so that more people can find the products they sell on their website.

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This fashion website’s product page includes a shop and wear now and pay later feature. This tends to be popular on sites where average order value is high or product cost is high. Thus, allowing people who can’t pay in full immediately an opportunity to buy now and pay in installments or at a later date. The black call to action button offers a striking color contrast against the white background which puts the emphasis on customers to “Add to Bag.”

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Maternity Fashion Websites

PinkBlush Maternity

PinkBlush Maternity’s fashion site puts the emphasis on social proof. Their homepage includes countless images from customers pulled from their Instagram account. Customers are able to shop the look directly from the customer photo they see making it a smart marketing move from PinkBlush.

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Notably, PinkBlush’s product collections are also very modern. They include categories such as “baby shower dresses” and “photoshoot gowns.” They’re aware that people don’t just shop based on the length of a dress but also the occasion. Since their biggest audience is on Instagram with over 440k followers, it’s likely that they’re aware that pregnant women are constantly posting photoshoots with their baby bump. So having a collection for that as well shows that they’re ahead of the trend.

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Motherhood Maternity

Motherhood Maternity’s fashion website puts a focus on marketing. Their email list opt-in form asks for a due date so that they can better understand the lifecycle of the customer. For example, a woman who is only a couple months pregnant will likely get more value from their emails than someone who gave birth four years ago. Their footer also includes “Today’s Offers” which includes the discounted product collections and savings a customer will find on their store.

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On their product page, customers will continue to see the marketing focus. With a countdown sale banner on the top of the page, an element of urgency is added to compel customers to buy now. A red font is used to highlight the discounted savings of the clothing to add another captivating reason to get customers to pull out their credit card and shop now.

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Children’s Fashion Websites

The Children’s Place

Upon arrival of the children’s fashion website The Children’s Place, you’ll see a clear emphasis on marketing. A discount offer pops-up offering $10 for signing up to their email list. Their homepage calls out Air Miles offers, earning Place cash for spending on their fashion website, free shipping offers, and more. It’s a bit over the top but it’s impossible to miss all their offers. It’s also important to note that the children’s fashion niche is one of the hardest niches as retention is low as children eventually grow up. Maintaining a customer base is usually short-term. So, it’s understandable that they’re trying to convince people to shop with them.

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Their top navigation includes collections for baby, toddler, and children so that they reach the entire youth base. They also include clothing for adults by having a Mini Me section which tends to be popular in the Instagram world where parents want to wear matching outfits with their children. It’s a smart expansion into adult clothing in an organic way that makes sense with their children’s brand.

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Oshkosh B’Gosh

OshKosh’s fashion site puts the emphasis on their navigation. At their top navigation, they include the age group for babies, toddlers, and children. As you scroll through the homepage, the product collections from the navigation continue to appear with every new banner. This puts an emphasis on getting customers to shop on their website.

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Their product page details the key features and allows for zoomable picture previews. Copy needs to be expanded. This is likely done to put a greater focus on the call to action “Add to Cart” so that people don’t get distracted on the page. The content is still there but customers need to actively click on it to see it if they aren’t ready to buy.

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Fashion Websites on Shopify

Suzy Shier

Suzy Shier’s fashion website calls out different product collections on their homepage. The homepage is often the most visited landing page for a site so it makes sense that Suzy Shier would create banners for their dress collection, sweaters, and more.

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One of the best collections on their website is the Trends feature. The trends listed change each season. Right now, they’re Party Time, All Occasion Dresses, Florals, and Workwear. It’s likely that since the holiday season is here, there’s an influx in searches for holiday and New Year’s dresses so the trends collections accommodate those searches.

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On the product page, you’ll find trust badges, captivating copy, clothing specs, and a zoomable picture.

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Mizzen and Main

Mizzen and Main’s trendy fashion website has a clear, singular focus: comfortable menswear. They have four rotating banners which use the word comfort or some variation on their homepage. By repeatedly communicating this messaging, it helps customers associate the Mizzen and Main brand with comfortable clothing.

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The comfort messaging continues onto the product page where you’ll find copy about ‘breathable comfort’ in the description. The rest of the copy also matches the comfort branding by mentioning keywords like ‘super soft’ and ‘lightweight.’

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Overall, this is a great fashion inspiration website for those looking to find ways to articulate their branding throughout their website consistently and simply.


Gymshark is a Shopify fashion website that puts the emphasis on strong people. In all their graphics, you’ll find muscular and athletic people in all photos to create a consistent brand image for their fitness apparel brand.

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Their products all include their brand name on the clothing so that people associate Gymshark with strong people. In their early days, they would reach out to bodybuilders and offer free clothing and those bodybuilders would post videos and pictures wearing the Gymshark brand.

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In Conclusion

The fashion websites on this list are only a few of the many great brands you can use as inspiration as you build your own site. From top navigation to product pages to branding, there are countless things to think about to complete the look and theme of your very own fashion brand. You can use AliExpress to find amazing women’s, men’s, children, and maternity clothing to create a fashion website of your own. So, if fashion is your passion, start your own online store today.

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Want to Learn More?

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Where can I find inspiration for fashion? ›

How to Find Fashion Inspiration
  • Start with people you know. If you have no idea where you truly want to go with personal style, pull in your most basic resources: family and friends. ...
  • Search online. ...
  • Look to off-duty and street style. ...
  • Go window shopping. ...
  • Check out runway shows. ...
  • Look beyond fashion.
7 Jun 2021

How can I find out more about fashion? ›

How to learn about the fashion industry
  1. Review trends on social media. ...
  2. Sign up for newsletters. ...
  3. Read books about the history of fashion. ...
  4. Connect with fashion designers in your area. ...
  5. Find a mentor who can offer insight. ...
  6. Pursue experiential learning opportunities. ...
  7. Consider studying fashion formally.
30 Nov 2021

How do I find my personal style? ›

You, too, can find your own personal style—just try these five insider tips to mastering it.
  1. Set aside a day to go look for clothes, not buy clothes. ...
  2. Use Pinterest as a mood board. ...
  3. Step outside of your comfort zone. ...
  4. Start slow and evaluate the clothes you wear on a daily basis.
22 May 2022

What is the largest online clothing store? ›

Shein.com is leading the Fashion e-commerce market in the U.S., with e-commerce net sales of US$5,790 million in 2021 generated in the U.S., followed by macys.com with US$5,563 million.
CharacteristicE-commerce revenue in million U.S. dollar
9 more rows
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Can you trust SheIn? ›

Thousands of online shoppers and fashionistas want answers to the same question: Is SheIn legit? While plenty of online reviews say otherwise, the short answer is: Yes. SheIn is a legit clothing brand, but you should always shop with caution.

Who Vogue competitors? ›

vogue.com's top 5 competitors in August 2022 are: cosmopolitan.com, allure.com, glamour.com, gq.com, and more.

What is an inspiration in fashion? ›

Fashion inspiration is the outcome of creative research, which in turn is an essential part of the design process. It is the sourcing of and collection of ideas prior to design. Once you have defined your subject, the research you undertake should be experimental and investigative.

How do you style and outfit? ›

How to put together outfits with clothes you already have
  1. Layer your clothes. Layer, layer, layer especially in winter. ...
  2. Wear your show pony pieces. ...
  3. Keep your formal jewellery on high rotation. ...
  4. Mix-up your outfits. ...
  5. Think outside of the box. ...
  6. Mix prints, stripes and textures. ...
  7. Create a mood board. ...
  8. Get creative with your footwear.
10 Jan 2022

What should I search on Pinterest for clothes? ›

Top Subcategories for Women's Fashion
  1. Women's jewelry and accessories.
  2. Dresses.
  3. Women's style.
  4. Women's bottoms.
  5. Women's outfits by occasions.
  6. Dresses by style.
  7. Women's tops.
  8. Dresses by occasion.
27 Jan 2021

How can I style myself better? ›

5 styling tips to improve your Personal Style
  1. Adjust your clothing so it works with your proportions. ...
  2. Wear a colour that reflects you and your daily plans. ...
  3. Swap sloppy cardigans for relaxed jackets. ...
  4. Own less shoes, choose neutral colours. ...
  5. Wear one accessory that significantly impacts your outfit.

How do I style myself as a woman? ›

The Top 10 Fashion Tips From Stylish Women
  1. PLAN IT OUT. ...
  3. When in doubt, (OVER)DRESS. ...
  4. Step out of your comfort zone. ...

› articles › how-to-find-fashi... ›

Learn how to find fashion inspiration, and use a mood board to develop your own style.
We asked nine fashion influencers to share their favorite accounts for finding style inspiration. Visit this list when your wardrobe needs a refresh.
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How do you get inspiration for fashion illustration? ›

7 ways to find inspiration as a fashion illustrator
  1. Watch fashion shows. ...
  2. Think about what made you want to do fashion illustration. ...
  3. Just draw an outfit. ...
  4. Look back through your old drawings. ...
  5. See the world around you. ...
  6. Read a description in a book or a poem. ...
  7. Do something completely different.
5 Oct 2020

Who is the biggest fashion icon? ›

The 12 Greatest Fashion Icons of All Time
  • Princess Diana. One of the best-dressed women in history is Diana, Princess of Wales. ...
  • Rihanna. Rihanna remains an influential fashion icon that even international brands recognise. ...
  • Audrey Hepburn. ...
  • Harry Styles. ...
  • Billy Porter. ...
  • Jackie Kennedy. ...
  • David Bowie. ...
  • Cher.
4 May 2022

How do you become a beginner fashion designer? ›

Here's how to get started.
  1. Learn about the fashion industry. If you want to pursue an education in fashion design, the first step is to do your homework. ...
  2. Teach yourself the basics. ...
  3. Create your own designs. ...
  4. Build a portfolio. ...
  5. Explore specialized fashion design schools. ...
  6. Get hands-on experience.
7 Jun 2021


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